Reader’s Digest Newsletter

Provided design insight to the refresh the current Reader’s Digest Read Up newsletter. Worked with the Fresh Audience Solution Team to develop key personas, identifying areas for improvement and new development. The goal for this project was to represent the Reader’s Digest brand as a product, bringing to life an array of the brands offerings in to one cohesive newsletter that customers will want to come back for on a daily basis, increasing audience engagement and overall revenue.

Presentation Deck

Results

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