Accomplished Senior Art Director recognized for elevating brands through innovative design strategies and leadership. Extensive experience managing creative teams and directing high-profile projects for Taste of Home, driving market success and operational efficiencies across print and digital media.
Experience:
Senior Art Director
Trusted Media Brands | July 2022 to Present
Expansion of Art Director role. Managerial responsibilities include:
• Manage a design team, leading 25+ Taste of Home Cookbook projects per year.
• Provide mentorship to direct reports and a global design team, enhancing skills and performance.
• Research and analyze trends, improving product market positioning and competitiveness.
• Streamline processes, saving time and reducing production costs by 20%.
• Strategically optimized content across print and digital platforms, maximizing photo studio efficiency and budget allocation.
• Leverage AI to streamline production processes and concept creation, resulting in a 30% reduction in project turnaround time and a 15% improvement in concept approval rates.
• Manage a design team, leading 25+ Taste of Home Cookbook projects per year.
• Provide mentorship to direct reports and a global design team, enhancing skills and performance.
• Research and analyze trends, improving product market positioning and competitiveness.
• Streamline processes, saving time and reducing production costs by 20%.
• Strategically optimized content across print and digital platforms, maximizing photo studio efficiency and budget allocation.
• Leverage AI to streamline production processes and concept creation, resulting in a 30% reduction in project turnaround time and a 15% improvement in concept approval rates.
Art Director
Trusted Media Brands | March 2021 to July 2022
• Led creative concept and design for projects, resulting in multiple titles debuting on the BookScan best sellers list.
• Presented and pitched original cover concepts, securing approval for 90% of proposed designs.
• Created InDesign templates and styles, increasing production efficiency by 25%.
• Managed inter-departmental workflow and traffic, improving communication and project completion rates by 20%.
• Collaborated on premium Taste of Home packages, enhancing content usage across multiple brands and channels, boosting engagement by 30%.
• Advocated for the creation of diverse content for Taste of Home products.
• Participated in Trusted Media Brand’s mentor program, mentoring junior designers and improving their performance by 40%.
• Presented and pitched original cover concepts, securing approval for 90% of proposed designs.
• Created InDesign templates and styles, increasing production efficiency by 25%.
• Managed inter-departmental workflow and traffic, improving communication and project completion rates by 20%.
• Collaborated on premium Taste of Home packages, enhancing content usage across multiple brands and channels, boosting engagement by 30%.
• Advocated for the creation of diverse content for Taste of Home products.
• Participated in Trusted Media Brand’s mentor program, mentoring junior designers and improving their performance by 40%.
Assistant Art Director
Trusted Media Brands | July 2019 to March 2021
• Directed graphic design and execution for 50+ Taste of Home print and digital products, from conception to completion, enhancing product appeal and increasing readership by 15%.
• Collaborated with design and editorial teams to ensure consistent brand representation across all products, achieving a 100% brand consistency rate.
• Managed digital file assets for assigned projects, efficiently uploading images and page layouts to a web-based production site, reducing project turnaround time by 20%.
• Communicated with the prepress team, ensuring high-quality products delivered to the printer, which resulted in a 30% decrease in print errors and rework.
• Collaborated with design and editorial teams to ensure consistent brand representation across all products, achieving a 100% brand consistency rate.
• Managed digital file assets for assigned projects, efficiently uploading images and page layouts to a web-based production site, reducing project turnaround time by 20%.
• Communicated with the prepress team, ensuring high-quality products delivered to the printer, which resulted in a 30% decrease in print errors and rework.
Senior Designer
Trusted Media Brands | December 2016 to July 2019
• Supported Art Directors in designing and producing over 50 projects, ensuring 100% adherence to brand standards.
• Planned and executed over 30 food and non-food photography sessions, enhancing visual content quality and increasing social media engagement by 25%.
• Directed 15+ print and digital projects as project Art Director, delivering all projects on time and within budget.
• Trained and mentored new designers and interns, resulting in a 40% improvement in team productivity and retention rates.
• Joined the Fresh Audience Solutions Team (F.A.S.T.).
• Planned and executed over 30 food and non-food photography sessions, enhancing visual content quality and increasing social media engagement by 25%.
• Directed 15+ print and digital projects as project Art Director, delivering all projects on time and within budget.
• Trained and mentored new designers and interns, resulting in a 40% improvement in team productivity and retention rates.
• Joined the Fresh Audience Solutions Team (F.A.S.T.).
Production Artist/ Designer
Trusted Media Brands | January 2014 to December 2016
• Formatted and designed over 50 project layouts per month, adhering to design specifications set by the project Art Director, resulting in a 20% increase in client satisfaction.
• Updated and modified over 200 files monthly in line with art and editorial guidelines, ensuring a 100% compliance rate with brand standards.
• Coordinated the collection of all required materials ahead of deadlines for over 25 projects, consistently achieving on-time delivery and reducing turnaround time by 15%.
• Prepared 100% accurate files for print and web.
• Updated and modified over 200 files monthly in line with art and editorial guidelines, ensuring a 100% compliance rate with brand standards.
• Coordinated the collection of all required materials ahead of deadlines for over 25 projects, consistently achieving on-time delivery and reducing turnaround time by 15%.
• Prepared 100% accurate files for print and web.
Digital Page Production Copywriter
Kohl’s Department Stores | October 2012 to July 2013
Managed digital copy and promotional content for Kohl’s sales events and department landing pages, ensuring accuracy, collaborating with designers to maintain brand integrity. Applied basic HTML coding for web platforms and contributed to creative development and strategic planning meetings with internal stakeholders.
Marketing Intern/ Marketing Specialist
SoftwareONE | June 2010 to June 2012
Designed and executed event promotions, internal sales resources, and collateral for SoftwareONE, while also overseeing social media strategy and participating in global social media initiatives.
Skills & Expertise
• Adaptability
• Brand Consistency
• Collaboration
• Content Strategy
• Creative Direction
• Digital Asset Management
• Image Markup/Color Correction
• Problem-Solving
• Project Management
• Strategic Thinking
• Team Management
• Time Management
• Workflow Optimization
Technical Programs
• Adobe Creative Suite
• AI Tools
• SharePoint
• WoodWing Enterprise
Education
University of Wisconsin - Whitewater
September 2007 - May 2011
Graduation Honors: Cum Laude
Bachelor of Arts Degree
Journalism, Emphasis in Advertising
Marketing Minor
Contact:
courtney.lovetere@gmail.com
linkedin.com/in/courtneylovetere